case study
Company
OurTributes
date
responsibilities
Website Design, Webflow Development, Amazon Listings Designs
Team
Cory McArthur, Co-founder
Jordan Maxwell, Co-founder
Cameron Campbell, Design/Webflow
Project Overview
OurTributes is all about honoring the lives of loved ones. Their old website? Not so much. It was outdated, confusing, and not user-friendly, especially when it came to pricing. The goal of the redesign was to modernize the site, make it more intuitive, and handle the sensitive nature of its content with care.
The Challenge
Outdated Design: The old site just wasn’t cutting it visually.
Confusing Pricing: Users were scratching their heads over the pricing structure.
Sensitive Content: We needed to approach the delicate topic of loss with respect.
Diverse User Base: The design had to work for everyone, from millennials to baby boomers.
The Process
Modern and Tasteful Design: The new look is sleek and visually appealing. We made sure it was respectful and comforting.
Clear Pricing: Simplified and clear pricing structures now make it easy to understand.
Human Elements: We added personal touches with polaroid-style images and content from the founder’s father’s memorial page. It’s authentic and emotionally engaging.
User-Centric Design: Keeping the wide age range in mind, the site is now intuitive and accessible for everyone.
The Results
Record Sales: After the redesign, Our Tributes had their best sales quarter ever, 10x their previous quarter.
Enhanced User Experience: Users love the new look, find it easier to navigate, and feel more connected.
Conclusion: The Our Tributes website redesign nailed it. We turned an outdated, confusing site into a modern, user-friendly, and emotionally engaging platform. The result? Happy users and record-breaking sales.
